You’re building more than just a website. Here are some resources to help you think, plan, and create.
Typography, Color, and Layout
Although this article on Medium.com is focused on product design, it does a nice job explaining why you need white space on your website. We have many clients concerned about “above the fold” content, but never fear; users these days have been trained to scroll. Uncluttering your website increases the effect of your storytelling! Remember: white space for pace.
Honing Your Message
This page, which presents awards for storytelling on the web, is interesting not just for the sites themselves but for the single-line description of the winners beneath their websites. Having a clear brand and message is key to creating a strong site. Can you define your school in a single sentence?