You’re building more than just a website. Here are some resources to help you think, plan, and create.
Typography, Color, and Layout
Although this article on Medium.com is focused on product design, it does a nice job explaining why you need white space on your website. We have many clients concerned about “above the fold” content, but never fear; users these days have been trained to scroll. Uncluttering your website increases the effect of your storytelling! Remember: white space for pace.
Honing Your Message
This page, which presents awards for storytelling on the web, is interesting not just for the sites themselves but for the single-line description of the winners beneath their websites. Having a clear brand and message is key to creating a strong site. Can you define your school in a single sentence?
The Thinking Process
You’re building more than just a website; you’re building relationships, impact, skills, support, momentum, results. Our marketing tips help you make the most of your smart school website.
Physician, psychologist, and philosopher Edward de Bono (who coined the term “lateral thinking” devised many methods and techniques for thinking better, both on your own and in a group. The Six Thinking Hats is a structure for segmenting your thinking for a fuller, more robust outcome.