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Learning Resources

You’re building more than just a website. Here are some resources to help you think, plan, and create.

Typography, Color, and Layout

Typewolf

Want to learn more about typography and what fonts work well together? Visit Typewolf for beautiful examples, useful lists, and thoughtful commentary.

white space

White Space — and why you need more than you think

Although this article on Medium.com is focused on product design, it does a nice job explaining why you need white space on your website. We have many clients concerned about “above the fold” content, but never fear; users these days have been trained to scroll. Uncluttering your website increases the effect of your storytelling! Remember: white space for pace.

Color Hunt

This site features a curated collection of color schemes. It’s useful for browsing color palettes if you don’t have an established set of colors for your school and want some ideas.

Adobe Color

Adobe Color

An interesting site for experimenting with color. Great if you like to get hands-on.

Honing Your Message

Made to Stick

If you haven’t yet read the book Made to Stick by Dan and Chip Heath, we highly recommend it. A great, concise, practical guide for creating a stronger message that draws a response.

Awwwards for Storytelling

This page, which presents awards for storytelling on the web, is interesting not just for the sites themselves but for the single-line description of the winners beneath their websites. Having a clear brand and message is key to creating a strong site. Can you define your school in a single sentence?

The Thinking Process

Schoolyard

Our Blog: Building More

You’re building more than just a website; you’re building relationships, impact, skills, support, momentum, results. Our marketing tips help you make the most of your smart school website.

The Six Thinking Hats

Physician, psychologist, and philosopher Edward de Bono (who coined the term “lateral thinking” devised many methods and techniques for thinking better, both on your own and in a group. The Six Thinking Hats is a structure for segmenting your thinking for a fuller, more robust outcome.